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Extra resources for Applied Linguistics Volume 1, No.2, 1980
Org by guest on January 1, 2011 Cooper Robert L. and Singh, B. N . , 1 976. ' Language and factory workers ' . In Bender, M. L . , et al. Language in Ethwpia. London: Oxford University Press. R O B E RT L. C O O P E R 127 Ibrahim, Muhammad H . , 1 97 5 . 'The implementation and impact of the English Language Policy Survey of Jordan' . Paper prepared for the International Conference on the Methodology of Sociolinguistic Surveys, Montrea l, May 1 9-21 . , 195 1 . Research Methods in Social Relations with Especial Reference to Prejudice.
Honolulu: East-West Center, pp. 2 1 7-252. Scotton, Carol Myers, 1 972. Choosing a Lingua Franca in an African Capital. Edmonton and Champaign: Linguistic Research. Shuy, Roger W. and Fasold, Ralph W . ), 1 97 3 . Language Attitudes: Current Trends and Prospects. : Georgetown University Press. Sibayan, Bonifacio P . , Gonzalez, Andrew and Otanes, Fe T . , 1975. 'Organization and logistics of a sociolinguistic survey, the Philippine experience in part ' . Paper prepared for the International Conference on the Methodology of Sociolinguistic Surveys, Montreal, May 1 9-21 .
Perhaps the most distinctive of these measures are those involving the use of aural stimuli. Such measures were first developed by Lambert and his colleagues (Lambert 1 967) as the 'matched guise' technique. In its classic form, this technique presents a series of tape recorded voices reading a standard passage, half the passages in one language and half in another. Respondents are asked to rate the personality of each speaker, typically on semantic-differential scales, and to use voice cues only as the basis for judgment.
Applied Linguistics Volume 1, No.2, 1980 by Oxford University