By Robert Freedman, Realtor Magazine
Compliment for Realtor? Magazine's dealer to BROKER"By offering most sensible perform administration counsel with thought-provoking rules, dealer to dealer deals beneficial counsel on almost each point of our dynamic undefined. The book's easy-to-read structure, with in-depth aiding fabric to be had on-line, is an leading edge method of supporting the country's agents and executives locate powerful recommendations to modern challenges."--Ron Peltier, President and CEO, HomeServices of the USA, Inc., Minneapolis, Minnesota"This compilation of the most recent Realtor? journal articles on actual property brokerage administration should be of support to agents and executives searching for functional principles to spice up their operations. The e-book prices commonly from veteran agents and bosses who're making an attempt new how you can construct revenues and take on difficulties. in the book's diversity of articles might be valuable rules for you."--J. Lennox Scott, Chairman and CEO, John L. Scott genuine property, Seattle, Washington"The editors did their homework. The velocity of switch in our enterprise is a continuing problem. whether you don't need to guide the cost in switch, agents might do good to check the cutting edge strategies (such because the employee-agent version) illustrated the following. The part on operations is very invaluable for agents of a multi-office/multi-region operation."--Steve Brown, ABR?, CRB, vice chairman and normal supervisor, Crye-Leike, Realtors?, Memphis, Tennessee"The editors of Realtor? journal do a stupendous task of protecting Realtors? on most sensible of all actual property matters. No factor is extra well timed or necessary to development strong enterprise than brokerage practices."--Blanche Evans, writer, Agent information, and Editor, Realty instances, Dallas, Texas
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Additional resources for Broker to Broker: Management Lessons From America's Most Successful Real Estate Companies
Qxd 9/22/05 3:23 PM Page 41 Marketing 41 tionships with calls and letters. You can do that by regularly sharing news tips and article suggestions or even just complimenting a reporter on a story. The strategy has worked well for @properties. In July 2003 Wong provided commentary on third-quarter national housing figures for WBBM-AM’s Noon Business Hour broadcast; since then, he has received a steady stream of invitations to appear on the program. 3. Reach diverse media. A well-rounded publicity program includes both print and broadcast media (television and radio).
Qxd 9/22/05 3:22 PM Page 23 Operations 23 Demand confidentiality. Your agreement should include a clause binding the virtual assistant to confidentiality because the person will be handling proprietary information, says Hughes. Don’t subsidize a virtual assistant’s training. It’s not your job to pay virtual assistants to learn a particular computer application. If the assistant you’re considering doesn’t know the application, there are others who do, says Drebes. —Robert Freedman. This article originally appeared in the January 2005 issue of REALTOR® Magazine.
Help preparing for interviews. Help controlling potentially negative publicity to head off lasting damage to your company’s reputation. How much can you expect to spend for PR services? Costs can vary dramatically depending on the level of service you’re looking for.
Broker to Broker: Management Lessons From America's Most Successful Real Estate Companies by Robert Freedman, Realtor Magazine