New PDF release: Business Strategy Formulation: Theory, Process, and the

By Anthony W. Ulwick

Ulwick introduces a technique formula idea and strategy that permits corporations to create innovations that regularly produce step forward effects.

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Anthony W. Ulwick's Business Strategy Formulation: Theory, Process, and the PDF

Ulwick introduces a method formula idea and method that enables companies to create techniques that constantly produce step forward effects.

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Additional resources for Business Strategy Formulation: Theory, Process, and the Intellectual Revolution

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Did everyone know why one solution was better than another? Did everyone agree on how to make a solution better? At what point did you stop searching for a better solution? Was the optimal solution proposed? Would anyone have known if the optimal solution had been proposed? How did you set out to create the optimal solution? The use of Solution-Based Logic often precludes the creation of the optimal solution. The criteria that define the optimal solution are often unknown. Therefore it is difficult, if not impossible, to know if the optimal solution has been created.

The concept is simple, if you know what outcomes the optimal solution must achieve, then it makes sense to use that information to create a solution that will produce the desired result. When formulating a company strategy, for example, if you know the optimal solution must enable the organization to minimize the time it takes to ship products, then it would make sense to formulate a strategy that would incorporate a mechanism that enables overnight shipment. Otherwise, the solution would not deliver the value that is desired—or achieve the desired outcome.

Outcome-Based Logic is an alternative high-level thinking strategy that offers a different approach to the process of strategy formulation. This approach challenges the use of Solution-Based Logic altogether. It redefines the sequence of activities that take place when formulating strategies and solutions. It enables an organization to overcome the limitations that are associated with SolutionBased Logic and breaks down the natural barriers that often stand in the way of creating breakthrough strategies and solutions.

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Business Strategy Formulation: Theory, Process, and the Intellectual Revolution by Anthony W. Ulwick


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