Peter Ester (auth.)'s Consumer Behavior and Energy Conservation: A Policy-Oriented PDF

By Peter Ester (auth.)

ISBN-10: 9401577102

ISBN-13: 9789401577106

ISBN-10: 9401577129

ISBN-13: 9789401577120

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Additional info for Consumer Behavior and Energy Conservation: A Policy-Oriented Experimental Field Study on the Effectiveness of Behavioral Interventions Promoting Residential Energy Conservation

Sample text

Leeuw & Ester, 1981, p. 52-53). In each of these hypotheses it is assumed that subjects have a common interest in energy conservation as a means to reduce fossil energy depletion. The reason this phrase is left out in each hypothesis is simply a matter of elegance. HI: if in a large group conservation efforts are not attended with positive or negative selective stimuli, group members will not optimally conserve energy. H2:'in a small group, hOifever, group members will conserve more energy as compared to the situation under HI.

Because consuners cannot be excluded from collective goods and because consunption of collective goods is independent of one's own contribution to the provision of these goods, it is irrational - according to Olson - for an individual consumer to contribute voluntarily. Even if one does not participate one cannot be excluded from the benefits of the collective good. The problem of so-called "free rider behavior" is therefore a crucial characteristic of the friction between individual and collective action (cf.

H2:'in a small group, hOifever, group members will conserve more energy as compared to the situation under HI. These hypotheses can be explained through the following theory: H3: the larger the group, the smaller the contribution group members expect to be able to make to collective energy conservation efforts and the more they expect other members to take conservation efforts. ~: the smaller the contribution members of a large group expect to be able to make to collective conservations efforts and the more they expect other members to take conservation efforts, the less optimal these members will conserve energy.

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Consumer Behavior and Energy Conservation: A Policy-Oriented Experimental Field Study on the Effectiveness of Behavioral Interventions Promoting Residential Energy Conservation by Peter Ester (auth.)


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