Describing Discourse: A Practical Guide to Discourse by Nicola Woods PDF

By Nicola Woods

ISBN-10: 0340809612

ISBN-13: 9780340809617

ISBN-10: 1444116681

ISBN-13: 9781444116687

The proper access into the research of discourse for college kids new to the subject.

content material: disguise; publication identify; Contents; Acknowledgements; creation; 1 Come and get it: The discourse of ads; 2 Claptrap: The discourse of politics; three you don't have to assert whatever: The discourse of legislations; four surgeon is familiar with top: The discourse of medication; five who is talking?: The discourse of schooling; end; Notes; Bibliography; Index.
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Additional info for Describing Discourse: A Practical Guide to Discourse Analysis (Hodder Arnold Publication)

Example text

Beauty creams promise to include natural ingredients or to protect skin from premature ageing. What counts as a natural substance or constitutes premature ageing (let alone how the process can be protected against) is neither described nor explained. It is reported that in the USA in the 1970s more than 2800 medical products on the market were found to be useless in treating the conditions they claimed to cure (Bolinger 1980). Subsequently, pharmaceutical companies were forced to reword and rephrase their advertising in order to escape code-of-conduct 24 THE DISCOURSE OF ADVERTISING restrictions and avoid charges of misleading the public.

Much of this, no doubt, is down to the personal characteristics of the artist or the character(s) famously played by the artist if he or she is an actor. But much will also depend on the speaker’s accent. While other areas of the media, such as news broadcasting, still tend to select speakers from a relatively limited range of accents – and received pronunciation (RP), or an accent near to it, remains largely the norm in Britain – advertising is characterized by a greater degree of diversity in the voices reflected and represented.

What counts as a natural substance or constitutes premature ageing (let alone how the process can be protected against) is neither described nor explained. It is reported that in the USA in the 1970s more than 2800 medical products on the market were found to be useless in treating the conditions they claimed to cure (Bolinger 1980). Subsequently, pharmaceutical companies were forced to reword and rephrase their advertising in order to escape code-of-conduct 24 THE DISCOURSE OF ADVERTISING restrictions and avoid charges of misleading the public.

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Describing Discourse: A Practical Guide to Discourse Analysis (Hodder Arnold Publication) by Nicola Woods


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