Direct Sales and Direct Faith in Latin America (Contemporary - download pdf or read online

By P. Cahn

ISBN-10: 0230112498

ISBN-13: 9780230112490

Considering that 1990, direct revenues have attracted over million recruits in Mexico and are characterised by way of a trust within the energy of optimistic pondering. via an ethnographic portrait, Cahn demonstrates that the quasi-religious fee of self-empowerment--more than any financial commission--accounts for the explosive progress of commission-based revenues within the constructing international.

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Instead, she drives half an hour away to a spare monastery on the outskirts of Morelia. Only the Stations of the Cross adorn the interior of the church, and the priest there delivers straightforward, realistic sermons that keep her and Pamela awake. Her private worship reflects the same pragmatic, minimalist approach that brings her in direct contact with the divine. The only religious icon in her house is a slender crucifix over the headboard of her bed. Instead of praying with the rosary as her grandmother did, she tunes the television to a broadcast version of the prayer while she gets dressed in the morning.

For strivers like Luisa and her family, the pursuit of new, powerful selves never ceases. indd 15 3/24/2011 1:16:09 PM 16 D I R E C T S A L E S I N L AT I N A M E R I C A advantages other than a knack for commerce. Through diligence and discipline, they gained entrance to the middle class. Achieving socioeconomic stability, however, is no barrier against the need to constantly adjust their attitudes and monitor their thoughts. Social critic Barbara Ehrenreich explains why the middle classes in the United States display a persistent anxiety about their status.

Luisa knows that she cannot assume her recruits will automatically remember to purchase sufficient product. As the biweekly deadline draws closer, she checks her account information on the Omnilife website and makes phone calls and visits to the laggards. At times, her goal of qualifying for diamond, the highest distributor rank, seems unattainable. When doubts creep into her mind, Luisa focuses on replacing them with positive thoughts. She and Pamela will sit and imagine what their future house will look like—the shape of the swimming pool, the flowers in the garden.

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Direct Sales and Direct Faith in Latin America (Contemporary Anthropology of Religion) by P. Cahn

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