By Susan Abbott
This savvy source is helping artists and paintings execs generate the exposure that retains their paintings and enterprise within the public highlight. supplied are useful instruments for attracting the media's awareness and construction bridges among artists, their galleries, and creditors, and among museums and their audiences. This re-creation offers the newest note on new artwork markets; easy methods to learn the web, construct an internet site, and release e mail exposure campaigns.
Read or Download Fine Art Publicity, 2nd Edition: The Complete Guide for Artists, Galleries, and Museums (Business and Legal Forms) PDF
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Extra info for Fine Art Publicity, 2nd Edition: The Complete Guide for Artists, Galleries, and Museums (Business and Legal Forms)
1–3 weeks Daily Newspaper–Calendar Editor . . . . . . . . . 1–3 weeks Weekly Periodical . . . . . . . . . . . . . . . . 3–4 weeks Weekly Periodical–Calendar Editor . . . . . . . . . 3–4 weeks Monthly Paper . . . . . . . . . . . . . . . . . 4–6 weeks Monthly Paper–Calendar Editor . . . . . . . . . . 4–6 weeks Monthly Magazine . . . . . . . . . . . . . . 3–6 months Monthly Newsletter . . . . . . . . . . . . .
3–6 months (for exhibitions) . . . . . . . . . . . . . . . 6–8 weeks E-zines . . . . . . . . . . . . . . . . . . . . . varies Organizing a Media List Most galleries have their media list in a computerized database. Each media person/outlet should have a separate entry so that notes and comments about the person’s preferences can be added—schedules, interests, preferred methods of contact, and so on. Most contact management programs or database programs allow you to assign each entry to various categories and sort the entire database to allow you to view entries that meet specified criteria.
Company X was a major supporter of cultural programs, but 90 percent of its contribution dollars went into the programs and 19 (01) ch 01-3 FAP 1/28/05 11:51 AM Page 20 only a small amount into public relations support. Company Y, on the other hand, was a significantly smaller contributor to the arts, but its policy was to match its program funding with an equal promotions budget. Surveys showed that Company Y had a much higher recognition rating than Company X. Company Y got more accolades for its charitable donations because more people knew about them.
Fine Art Publicity, 2nd Edition: The Complete Guide for Artists, Galleries, and Museums (Business and Legal Forms) by Susan Abbott