Identity and the Museum Visitor Experience - download pdf or read online

By John H Falk

ISBN-10: 1598741624

ISBN-13: 9781598741629

Figuring out the customer event offers crucial insights into how museums can have an effect on people’s lives. own drives, staff id, decision-making and meaning-making innovations, reminiscence, and rest personal tastes, all input into the customer event, which extends a long way past the partitions of the establishment either in time and house. Drawing upon a profession in learning museum viewers, popular researcher John Falk makes an attempt to create a predictive version of customer event, person who will help museum pros larger meet these viewers’ wishes. He identifies 5 key sorts of viewers who attend museums after which defines the interior procedures that force them there over and over. via an knowing of ways museums form and mirror their own and workforce id, Falk is ready to express not just how museums can raise their attendance and profit, but in addition their meaningfulness to their ingredients.

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In contrast, George and his wife are both professionals and together earn a good income. If we were going to use only demographics, we might predict that George and his wife are more likely to be museumgoers than are Elmira and her husband. In other words, Elmira does not appear to be a likely candidate to be a museum-goer. By contrast, George, except for the slight negative influence of his gender, appears to be the perfect candidate—white, well-educated, affluent, and of the right age. However, it turns out that Elmira is a frequent art museum visitor while George rarely visits museums of any kind.

A: Yes. We have my life, his life, and our life. And it doesn’t involve either of us at work. So we have our time together that we enjoy very much. Q: And what is the “our life”—what kind of things do you do together? A: We take walks, and we like to take short trips on the weekends; go to different restaurants and walk in the little towns, and take pictures… and sometimes we cook together and we’re in the kitchen together and that’s kind of fun, and then eat together and talk about what happened in our day and this or that.

Knowing only that the visitor was part of a family group (or part of an all-adult group) provides insufficient information to predict the types of memories. For example, George and Elmira arrived at the Aquarium in identical social groupings, but their museum experiences and their post-visit recollections were strikingly dissimilar. Thinking about visitors exclusively through the lens of social arrangement yields some useful insights about 34 • PART I : THEORY how visitors might behave within the museum, but ultimately these insights are too broad and unpredictable to be useful in understanding the museum visitor experience.

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Identity and the Museum Visitor Experience by John H Falk


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