By Ross Dawson
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Additional info for Living networks : anniversary edition
The industry leadership role of Ingram Micro, discussed in Chapter 3, illustrates how building standards can strongly benefit a company by making the industry as a whole—including its competitors—more profitable. Chapter 2: Emerging Technologies 35 2. Participate strategically in alliances and standards bodies In 1994 mobile telephone manufacturer Ericsson started developing a communications protocol to link mobile phones with their accessories. Ericsson then recognized that the protocol would be of limited use unless it was adopted by manufacturers of all kinds of devices.
For example, investment bank UBS Warburg has set up its major clients so any phone call to them also uses high-quality desktop video. However it’s the next generation of technologies that will really bring people around the world together in powerful ways. Talk of teleportation may evoke Star Trek, but the products of start-up company Teleportec allow people to appear anywhere in the world as a 3-dimensional image, to see the room, and hold eye contact with their counterparts. In addition to the obvious applications of meetings and conference presentations, a British bank has experimented with offering financial advice using the system.
Chapter 3: The New Organization 45 This daunting set of risks is enough to make most executives quail. However those that shrink back into their shell to avoid the risks of engaging in the networked economy will soon enough find that this is riskier still. The reality is that virtually every company is in the same situation, understanding the necessity of shifting into new ways of working, but hesitant in the face of these risks and challenges. This provides an immense opportunity for those companies that are willing and able to demonstrate leadership to their customers and partners, to show how to implement new kinds of relationships based on transparency, collaboration, and sharing value.
Living networks : anniversary edition by Ross Dawson