
By Maik Hammerschmidt; Gregor Stokburger
ISBN-10: 3409127283
ISBN-13: 9783409127288
Advertising and marketing functionality dimension als Kennzeichen eines modernen MarketingWertorientiertes Kundenmanagement und Markenmanagement company price administration client worth KundennutzenBrand price MarkenstärkeKundenzufriedenheit und KundenloyalitätMessung des Kundenwertes, Markenwertes und UnternehmenswertesMessung der Auswirkungen der Marketingaktion auf den FinanzmarktAusgewählte Instrumente zur Steuerung/Optimierung der Marketingeffektivität und -effizienzData Envelop research DEA als modernes software zur Effizienzanalyse im MarketingFallstudien und Anwendungsbeispiele
Read Online or Download Marketing Performance : Messen, Analysieren, Optimieren PDF
Similar management science books
Read e-book online The First-Time Manager PDF
What’s a rookie supervisor to do? confronted with new obligations, and wanting speedy, liable suggestions, beginner managers can’t have the funds for to benefit via trial and blunder. The First-Time supervisor is the reply, dishing out the bottom-line knowledge they should be successful. a real administration vintage, the publication covers crucial themes akin to hiring and firing, management, motivation, handling time, facing superiors, and masses extra.
Download PDF by Max Giordano: Product Lifecycle Management: Geometric Variations
This e-book provides a finished view of the newest significant foreign study within the box of tolerancing, and is a superb source for somebody attracted to machine Aided Tolerating. it's prepared into four elements. half 1 makes a speciality of the extra common difficulties of tolerance research and synthesis, for tolerancing in mechanical layout and production strategies.
New PDF release: Design for Six Sigma+Lean Toolset: Innovationen erfolgreich
Das Toolset ist eine umfassende Sammlung der relevanten layout für Six Sigma+Lean Werkzeuge, die für die erfolgreiche Umsetzung von Innovationen notwendig sind. Alle Werkzeuge sind in klarer und übersichtlicher shape abgebildet. Die Chronologie der aufgeführten Werkzeuge entspricht strikt dem Vorgehen in einem layout für Six Sigma+Lean Innovationsprojekt mit den Schritten outline, degree, research, layout und ensure.
New PDF release: Changing Organizational Culture: Cultural Change Work in
How is functional swap paintings conducted in glossy enterprises? and how much demanding situations, initiatives and different problems are ordinarily encountered as part of it? In a turbulent and altering global, organizational tradition is usually visible as crucial for sustained competitiveness. organisations are confronted with elevated calls for for swap yet those are usually so difficult that they meet heavy resistance and fizzle out.
- Management
- The Production of Knowledge: The Challenge of Social Science Research
- Leading strategic change : breaking through the brain barrier
- UNITE THE TRIBES: LEADERSHIP SKILLS FOR TECHNOLOGY MANAGERS
Extra resources for Marketing Performance : Messen, Analysieren, Optimieren
Example text
DM Umsatzrendite (3) Entgangener CLV: 0,75 Mio. DM x 8 Jahre = 6,05 Mio. 300 Durchschn.
000 DM = 12,6 Mio. DM Entgangener Gewinn: 12,6 Mio. DM x 6% = 0,75 Mio. DM Umsatzrendite (3) Entgangener CLV: 0,75 Mio. DM x 8 Jahre = 6,05 Mio. 300 Durchschn.
300 Durchschn.
Marketing Performance : Messen, Analysieren, Optimieren by Maik Hammerschmidt; Gregor Stokburger
by Kevin
4.4