By B. Rajesh Kumar (auth.)
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Extra resources for Mega Mergers and Acquisitions: Case Studies from Key Industries
The year 1970 was a turning point for the growth of Warner-Lambert, acquiring Parke-Davis, once the largest drug manufacturer. Parke-Davis had pioneered the standardization of medications and built the first modern pharmaceutical laboratory. In the first half of twentieth century, Parke-Davis introduced a number of breakthrough products including the first bacterial vaccine, a pure form of adrenaline and dilantin called Phenytoin, the first widely available treatment for epilepsy and seizure. 34 Mega Mergers and Acquisitions In the 1980s, Warner-Lambert refocused on three main businesses: prescription pharmaceuticals, consumer healthcare products, and gums and mints.
For Pharmacia, finding and merging with a complementary partner within the same industry was a necessity for its survival. The most interesting target was direct competitors or one company very closely related to its line of business. Upjohn was a huge company that was strong in the US, but it did not have access to world markets. Upjohn needed capabilities outside the US to maximize the value of the product it had. The merger allowed Pharmacia to utilize Upjohn’s distribution network in the US while allowing Upjohn to take advantage of Pharmacia’s distribution network in Europe.
In 1955, Warner Company and Lambert combined to form WarnerLambert Pharmaceutical Company. The company grew through acquisition. In 1962, the company bought American Chicle Company, a New York City-based company that was among the world’s largest producers of gums and mints. In 1965, Warner-Lambert purchased a small cough tablet company in the UK and expanded the brand known as Halls Mentholyptus to global stature. The year 1970 was a turning point for the growth of Warner-Lambert, acquiring Parke-Davis, once the largest drug manufacturer.
Mega Mergers and Acquisitions: Case Studies from Key Industries by B. Rajesh Kumar (auth.)