By Nairn Wilson CBE DSc (h.c.) FDS FFD FFGDP FCDSHK FACD FADM FHEA FKC
Nairn Wilson CBE – one of many world’s major dental educationalists – provides a distinct quantity designed to introduce practitioners to the area of esthetic dentistry with the aim of competently increasing his or her present scope of perform. Richly illustrated and in complete color all through, this pretty but useful quantity introduces the topic of esthetic dentistry to the reader with themes starting from sufferer psychology and dental ethics to the upkeep of dental recognition. Principles and perform of Esthetic Dentistry will be appropriate for all dental practitioners – no matter if certified or in education.
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Extra resources for Principles and Practice of Esthetic Dentistry: Essentials of Esthetic Dentistry, 1e
Often the intent seems to be to mislead the patient (deceptive advertising) into believing that Dr X is better than any other dentist at a particular procedure or in a particular community (Fig. 11). This leads us into a grey area where the FTC would probably rule that it is acceptable to say that one is good, but not to draw comparisons with colleagues that are impossible to prove. Any attempt to claim superiority is fraught with collegial issues and is certainly unprofessional and, to my mind, unethical.
56 Special tests . . . . . . . . . . . . . . 86 Concluding remarks . . . . . . . . . . . . 2 According to work by Goldstein,3 the general public appear to perceive the mouth as the second most important feature after the eyes when considering facial esthetics. 5 Such a wish may be reinforced by the ready access our patients have to information on contemporary esthetic treatment modalities such as tooth whitening, ‘invisible’ orthodontics, esthetic restorations, dental implants and other procedures, including the use of botulinum toxin and fillers to alter the appearance of the soft tissues of the face.
Lancet 1998;351:637–41. 7. Wade. Cancer Study Was Made Up, Journal Says. New York Times, January 19, 2006. 8. Young JR. Journals find many images in research that are faked. Chron Higher Educ June 6, 2008;54(39). 9. html>; [accessed 14 February 2014]. C h a p t e r 2 E t h ic s C o n s i d e r at i o n s i n E s t h e t ic De n t i s t r y 10. Chambers DW. Lying through your teeth. J Am Coll Dent 2004;71:7–13. 11. Yankelovich D. Profit with honor. New Haven: Yale University Press; 2006. 12. American Dental Association.
Principles and Practice of Esthetic Dentistry: Essentials of Esthetic Dentistry, 1e by Nairn Wilson CBE DSc (h.c.) FDS FFD FFGDP FCDSHK FACD FADM FHEA FKC