By Clemens Hiraoka
Telematics within the automobile are the most well-liked instance of hooked up prone. yet regardless of their implementation in numerous million of autos world wide, there has simply been little attention in examine. Clemens Hiraoka analyzes the total purchaser lifecycle from know-how, attractiveness, and utilization to the renewal of the carrier agreement and uncovers the drivers in every one of those levels. His overview supplies a chain of recent implications for administration and research.
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Extra info for Technology Acceptance of Connected Services in the Automotive Industry
2 Theoretical bases of technology acceptance from IS research The origin and development of the technology acceptance literature constitutes a major issue in information systems (IS) research. Because the goal of this dissertation is to gain an understanding of how and why consumers use, and thereby accept, technologies, the focus is on the stream of research which makes intention to use or usage the dependent variable. Therefore, alternative concepts such as the task-technology fit (Goodhue and Thompson 1995) or the organizational implementation success1 are not explicitly presented here.
Nevertheless, this factor tended to be stronger for hedonic websites, while consumers were more strongly influenced by perceived usefulness for the usage of utilitarian websites. Van der Heijden (2004) replicates the result with another study on hedonic websites and found perceived enjoyment to be the strongest determinant, followed by perceived ease of use, and only then perceived usefulness. While additional publications appeared in similar hedonic settings such as online apparel shopping (Kim and Sandra 2007) and online ticket shopping (Cyr et al.
In the same line, Davis, Bagozzi, and Warshaw scrutinized the handling of a word processing program by students during their fourteen-week MBA semester. All in all, perceived usefulness seems to matter to users and to subsequently increase their likelihood of accepting and using computer systems when their job performance is improved and, in the long run, helps them to achieve higher bonuses or promotions. 320). , by complex menu structures, long process chains to reach get to frequently used outputs, or commands which are hard to learn and remember.
Technology Acceptance of Connected Services in the Automotive Industry by Clemens Hiraoka