The New Consumers: The Influence Of Affluence On The - download pdf or read online

By Norman Myers

ISBN-10: 1423765567

ISBN-13: 9781423765561

ISBN-10: 1559639970

ISBN-13: 9781559639972

Whereas overconsumption through the constructed world's approximately 1000000000 population is an abiding challenge, one other one thousand million more and more prosperous "new shoppers" in constructing international locations will position extra lines at the earth's assets, argue authors Norman Myers and Jennifer Kent during this vital new publication. the hot shoppers examines the environmental affects of this elevated intake, with specific specialize in commodities - autos and meat - that stand to have the main far-reaching results. It analyzes intake styles in a few diversified international locations, with specified emphasis on China and India (whose surging economies, in addition to their huge populations, tend to account for unheard of progress in humanity's ecological footprint), and surveys big-picture matters resembling the globalization of economies, patron items, and existence. finally, in accordance with the authors, the problem should be for all of humanity to transition to sustainable degrees of intake, for it truly is unrealistic to anticipate "new" shoppers to not aspire to be just like the "old" ones. Cogent in its research, the hot shoppers matters a well timed caution of an enormous and constructing environmental development, and indicates helpful ideas for ameliorating its results.

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19 tions, hence they have limited scope to generate new consumers. Taiwan has 23 million people and its per-capita GNI/PPP is likely to match that of the most affluent new-consumer countries, but for political reasons (mainland China considers Taiwan as one of its provinces, not a separate country), its economic data are not readily available in World Bank or United Nations documents, so it too falls off the list. 1 billion new consumers (for a qualifier as concerns four exceptionally affluent new consumer countries, South Korea, Mexico, Turkey, and Poland, see appendix B).

At least as remarkable is that the new consumers’ numbers today are generally growing faster than ever, so that their total may soar by half within the current decade. Still more startling again is that the collective spending power of today’s new consumers already approaches that of the United States in PPP terms. Not all the new consumers are truly new. While the great bulk have arrived in just the last two decades, a minority are old stagers. Argentina in the 1930s was wealthier than Greece, until it slipped off the 16 ~ the new consumers development train and subsided into semipenury with only a relative handful of middle classers, let alone upper classers.

Who, specifically who, are the new consumers? Long-standing members of the middle and upper classes can include senior managers, small business owners, investment bankers, physicians, lawyers, marketing executives, real estate agents, Internet engineers, architects, journalists, private school teachers, home designers, and insurance salespeople. More recent members can include computer programmers, junior managers, accountants, bank tellers, secretaries, and many others of similar status. 4% during the 1990s), together with a population of at least 20 million people.

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The New Consumers: The Influence Of Affluence On The Environment by Norman Myers


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